Direct selller Jafra Cosmetics International, Inc. and parent company Vorwerk & Co KG, have announced the opening of a new $30 million state-of-the-art manufacturing facility in Querétaro, Mexico.

Located in Parque Industrial Querétaro, a master-planned industrial park in central Mexico, the 23-acre complex is now Jafra’s lead manufacturing facility, employing 800 people and supplying its worldwide sales and operations in 17 countries.

Featuring green technologies and a modern infrastructure, the 254,000-sq.-ft. plant complies with stringent standards for cosmetics production. The new Jafra facility is 50% larger than its previous plant and can accommodate annual production of up to 200 million units.

Designed to streamline production and generate manufacturing efficiencies – while maintaining outstanding product quality – the new Querétaro center and the adjacent land also allow for significant growth over many decades.

“This world-class manufacturing facility enables us to meet the growing demand for our existing products and we have the added flexibility and capability of easily handling production of future product lines,” said Dr. Friedrich Kroos, Jafra president and chief executive officer.